Learn their process. Many “creatives” have a distinct method and logic through which they undergo to produce their creative work - counterintuitive, right? When you are hiring a creative, you aren’t just paying for the deliverable output or time input. You are hiring their expertise, experience and process. Understanding this will help you to appreciate their craft, valuate their work and scope projects. Also, give them whiskey.

– Sarah Judd Welch, Founder & CEO of LoyalCX (via howtoworkwithcreativepeople)

Amrit Richmond’s new project: HowToWorkWithCreativePeople.com