On the cover of HBR! Read the article here.
Guest post in TheNextWeb! To be clear, the ROI of community does matter — so much more so than you think.
The business case for community has already been made â defensible business, increased engagement, increased retention, and increased lifetime value.
And, yes, content is one of them. (But, JUST ONE!)
Crafting a strong community takes the right balance of talking to your audience and actually listening them.Â Sarah Judd Welch explains the key tools for cultivation. Yes, content is one of them. If…