There are a few things that I want to say about this project:
1. Holllllyyyyyy shit. I can’t believe we pulled this off. Heart is swollen with pride in my team!
2. Like no other project, our entire scope of work with GE, from today’s campaign and beyond, has taken my breath away. This campaign is just one small thing to demonstrate to consumers the process and possibilities for 3D printing for their every day lives. But further, the potential that 3D printing has for manufacturing and our economy as a whole is immense. And, community is baked right into its open-source DNA.
3. GE is a BOSS. The creativity and willingness of their team to take risks is impressive and inspiring. Also, major hats off to them for cultivating a portfolio of agencies that function together as a collaborative team — every brand should take note of this.
Because 3D printing is changing the way GE works, they decided that it deserved its own holiday! On December 3rd (“go 3D on D3” — get it?), participants can tweet #3DPrintMyGift for a chance to get a customized 3D printed item shipped to their home for free. GE knows that 3D printing is changing the way advanced manufacturing is done, but they also want to see the power of 3D manufacturing in everyone’s hands and educate the masses on its potential.
What’s really cool about this campaign is that each piece was envisioned by a tech or celebrity influencer such as Stacey London, Al Roker, and Spotify, who was paired with a CAD designer to bring their idea to life.
That’s where we were able to help! We leveraged our relationships with GE’s partners in the maker community including GE’s Global Research Center, GrabCAD, MakerBot, 3D Systems, and Shapeways to recruit nine incredible CAD designers to design the gifts to be given on D3. Learn more about the items, influencers, designers, and 3D printing on the 3D Printing Day Tumblr. And check out the write up about moot’s (Chris Poole of 4chan) in The Verge.
The creativity doesn’t stop there. GE added yet another layer of collaboration to the campaign by getting involved in GrabCAD’s annual Santa sleigh design challenge. This year’s winning design will be turned into an ornament and included as a prize in the 3D Printing Day campaign. Learn more about the challenge in this Fast Co.Create article.
GE has inspired us with their passion for bringing innovation to the masses and we’re excited to be part of such a cool project!
- Reblogged from loyalcx