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Sarah Judd Welch

Design Strategist for Innovation & Organizational Transformation

Always: Intrigued by systems, how people behave within systems, and how we collectively change systems

Now:

  • Leading and scaling the Service Design practice for Citibank’s Wealth business & company-wide data transformation

  • Focused on: Participatory design, org design, stakeholder engagement, research, experience strategy — and more maps than you can imagine

  • Teaching undergrad at Parsons School of Design

  • Renovating in the Hudson Valley

  • Recovering from being very online (will I ever recover?)

Previously:

  • Led Sharehold, an innovation consultancy

  • Dare to Lead & New Ventures West

  • Community design & research on belonging at work during times of uncertainty

  • Client Highlights: Meta, Waymo, Google, Grammarly, General Electric, Pepsi, Meetup, National Geographic, DoSomething.org, Tory Burch Foundation, The Skoll Foundation, Cornell Tech, Central Synagogue, and many more

  • Court-appointed advocate at CASA

Also Into: Organizational behavior, being present, watercoloring, looking at trees, GenAI everything — and having fewer bullets in these lists

Portraits by Ruxandra Duru

  • Say Hello